AI MODELS

We asked Midjourney to create images of young people eating burgers, and the Artificial Intelligence did its part by making the anticipated errors. Midjourney generated a woman with three fingers, a boy with a third cheese lip, and another with a salmon tongue. The campaign came to life from there. Unlike other campaigns, we didn't have headlines for each artwork or sketches since we relied on the errors made by Artificial Intelligence. That was the key and the differentiator of this disruptive campaign. We were a little afraid that it wouldn't happen, but it did. The errors of the artificial were there, waiting to be transformed into advertising brushstrokes, delivering the concept: artificial is not that good for humans.