Description
IT’S APÉRO TIME!
Following its new acclaimed campaign last year, the iconic brand Schweppes returns with an advertising campaign in line with its new strategic platform "I Like It Like That".
The objective of this new campaign is to encourage people to empower themselves and stop the autopilot mood. Enjoying the moment as they freely want, just as they like, “ I like it like that” . We want to show Schweppes as the disconnection and relaxation catalyst to refresh people mental and physically at the appero time.
In this new film, with cinematic rendering, we follow the adventures of an exploration submarine crew taking their break in the middle of the ocean. In a joyous choreography inspired by the spectacular musicals of the 60s, the crew members build a terrace to enjoy an aperitif at sunset. All punctuated by the title "I Like It Like That" by Pete Rodriguez revisited for the occasion.
This professional campaign titled 'I Like It Like That' was published in France in February, 2023. It was created for the brand: Schweppes, by ad agency: TBWA\Paris. This Film and Integrated media campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Client : Schweppes
Agency : TBWA\Paris
Advertising Managers : Cesar VARGAS, Elise SEIBOLD, Julia MARTINEZ GARCIA-CARPINTERO, Corina IORDACHE
Agency Managers: Jonathan SEROG, Julie MONTAGNÉ, Amalia MATEOS-GELLA, Louis MAINBOURG
Executive Creative Directors : Benjamin MARCHAL & Faustin CLAVERIE
TV CAMPAIGN
Artistic Director : Sébastien GUINET
Copywriter : Josselin PACREAU
Head of Creative Producers : Maxime BOIRON
Creative Producer : Amer ZOGHBI
Production : Stink Director: Fredrik BOND Producer : Helene SEGOL
Post-production : Digital District Post Producer : Carlota XAVIER Editing : Patric RYAN
Grading: Didier LEFOUEST
Sound Production : \ELSE
Head of Music and Sound :Olivier LEFEBVRE
Sound Producer : Ambroise CABRY
Sound Engineer: Benoit MOUET, Max LABARTHE, Matthieu SEIGNEZ, Benjamin FALSIMAGNE, Alexandre ROBIEUX
MUSIC PRODUCTION
Titre : I like it
Compositeurs : Tony PABON - Manny RODRIGUEZ
Editeur : EMI LONGITUDE MUSIC
DIGITAL CAMPAIGN
Creative Director : Julien GRAGNIC
Senior Artistic Director : Christophe COURTY
Artistic Director : Félix PRUNIER
Copywriter : Alessandro CERUTTI
Motion Designers : Redwan BENAMMAR, Jiaxin HE
Integrated Producer : Fanélie RODOZ
Director : Vincent GAPAILLARD
Director of Photography : Jean POISSON Producer : Alexandra CHAVANE Production : Stink
Post-prod image : Else & Proximity
OUTDOOR CAMPAIGN
Senior Artistic Director : Sébastien GUINET
Artistic Directors : Audrey LUCET, Manon LEBRETON
Copywriter : Josselin PACREAU
Art Buyer : Elise KUBLER
Photographer : Chloé GASSIAN Agent : Zeynep represents Stylist : Alexandra CONTI
Food stylist: Victor PILLET Production : Eyesee Retouches : Sparklink
