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Burger King

From Los Santos To Your Home

School: Miami Ad School

Description

Young people don't quite see Burger King as modern or particularly cool, even though technology has been changing the way the brand serves their guests. For that reason we decided to get Burger King to a place where young people spend the most of their time and although they get hungry while playing it, they just can't stop it: Grand Theft Auto Online. This means that gamers are now allowed to order from inside the game straight to their home. They can customize it as much as wanted, just like in the regular app. To finalize, the order just needs to be confirmed through the Burger King app from the Notification Center in the phone, and it’s done.

This student campaign titled 'From Los Santos To Your Home' was published in Spain in July, 2020. It was created for the brand: Burger King, by ad school: Miami Ad School. This Experiential medium campaign is related to the Food industry and contains 2 media assets. It was submitted almost 4 years ago by Copywriter: Martim.

Credits

Advertising School: Miami Ad School Madrid, Madrid, Spain
Art Director: Guillermo Pernas
Art Director: Sofia De Pedro
Copywriter: Carlos Chaveiro
Copywriter: Martim Braz

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