Flower by Edie Parker

Cannabis and fashion collide for a new campaign that’s blanketing the city! Following the launch of their first-ever out-of-home (OOH) campaign in November, Gotham, NYC’s 1st premium cannabis concept store, has continued their mission to destigmatize cannabis and position it as a lifestyle staple in NYC by partnering with Edie Parker’s to launch their Flower by Edie Parker with a new campaign.

Set to begin its rollout this week, Gotham and Edie Parker’s new campaign will cover Manhattan with custom wheat-pasting of the campaign imagery below 59th street. The campaign will help promote Edie Parker’s newest line of flower, which recently launched and is making a huge splash amongst influencers and New Yorkers alike.

With eye-catching fashion-focused imagery, the campaign is part of a larger trend in cannabis advertising, focusing less on the cannabis itself and more on the lifestyle aspect of cannabis consumption. In addition to Edie Parker and Gotham, this new wave of advertising can be seen in other cannabis brands like Miss Grass and Yew Yew Shop, whose imagery is reminiscent more of home décor, beauty, and fashion. Both brands are also available for purchase at Gotham.

This marks the 2nd time the brands have worked together. In October, the two paired up to create a custom table-top lighter, merging interior design and cannabis for a new world of consumers who are normalizing cannabis in their everyday lives.

Flower by Edie Parker, which comes in a variety of strains and product types, is available for purchase at Gotham. The OOH posters will also feature a QR code for pedestrians to learn more about Gotham and to shop responsibly for legal cannabis in NYC.