Description
This campaign celebrates Fantastic Furniture’s Australian-made story, showing how buying Aussie-made Fantastic feels as comfortable as their sofas.
Fantastic Furniture was born in Sydney’s west with a belief in giving all Australian’s the opportunity to purchase affordable and stylish furniture at a ‘Fantastic’ price.
The campaign is the next extension of the ‘When it feels like home, you feel like you’ platform, connecting the special role Fantastic Furniture plays in making homes more comfortable with the Australian manufacturing credentials of the brand & quality of their product.
The campaign features Fantastic Furniture’s Australian made sofas and will be rolling out across television, OOH, radio, digital and social channels.
This professional campaign titled ''Aussie Made' Sofa' was published in Australia in August, 2022. It was created for the brand: Fantastic Furniture, by ad agencies: Connecting Plots and Infinity Squared. This Digital, Integrated, and OOH Outdoor media campaign is related to the House, Garden and Retail Services industries and contains 3 media assets. It was submitted over 1 year ago by EA & Communications Manager: Danielle Taylor of Connecting Plots.
Credits
Client: Fantastic Furniture
GM of Marketing: Laurie Lai
Head of Marketing: Will Dance
Brand Manager: Victoria Mulcahy
Assistant Brand Manager: Frances Spasich
Digital Marketing Manager: Leigh Jackson
Agency: Connecting Plots
Co-Founder/CEO: Tom Phillips
Co-Founder / Creative Partner: David Jansen
Creative Director: Chris Johnson
Client Partner: Gemma ap Geraint
Strategy Director: Tim Collier
Integrated Project Director: Gemma Barr
Art Director: Alexa Burchell
Copywriter: Lisa Jackson
Design Director: Joe Davies-Griffith
Senior Motion Graphic Designer: Alfredo Charris
Production Company: Infinity Squared
Director: Dan Reisinger
Managing Director/EP: Erin McBean
Production Manager: Katie Dorman
DOP: Peter Eastgate
Art Director: David McKay
Wardrobe Stylist: Monique Moynihan
Editor: Scott Walmsley
Colourist: Marcus Timpson
Casting: McGregor Casting
Media Agency: Bohemia
Digital Media Agency: Incubeta
