ADVERTISING

Dove

Deepfake Moms

Agency: Ogilvy

Description

Toxic beauty advice on social media has become so common that girls don’t even know it’s toxic. What if we put the same advice they hear every day into the mouths of the people they trust the most? Their moms.

This professional campaign titled 'Deepfake Moms' was published in United States in April, 2022. It was created for the brand: Dove, by ad agency: Ogilvy. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted almost 2 years ago by Global Creative Director : Francesco Grandi of Ogilvy .

Credits

Advertising Agency: Ogilvy
Global Executive Creative Director, Unilever & Special Projects: Daniel Fisher
Global Creative Director, Dove Masterbrand: Francesco Grandi
Copywriter: Phil Gull
Art Director: Helen Giles
Design Lead, Integrated: Sian Hughes
Head of Production: James Brook-Partridge
Lead Senior Film Producer: Stephanie Warner
Assistant Producer: George Ward
Chief Strategy Officer: Ben Kay
Strategy Partner: Ila De Mello Kamath
Strategist: Yolanda Davis
Global Managing Director: Jo Bacon
Global Managing Partner: Sam Pierce
Global Business Director: Georgie Howard
Global Account Director: Carmen Vicente Soto
Project Manager: Katie Morrell, Zahra Mair
Production Company: Smuggler
Director: Henry-Alex Rubin
Managing Director: Fergus Brown
Executive Producer: Ray Leakey
Line Producer (Soft Citizen): Andrew Sullivan
Director of Photography: Gabriella Osio Vanden
Talent Liasion: Katie Uhlmann
Editing: TenThree
Editor: Ellie Johnson
2nd Editor: Iain Whitewright
Assistant Editor: Elyse Raphael
Composer: Hanan Townshend
Audio: 750mph
Sound Engineer: Michalis Anthis
Producer: Aishah Amodu
Post Production: Absolute
Executive Producer: Sally Heath
Senior Producer: Kirsty Ratcliffe
Assistant Producer: Maddie Godsill
Production Assistant: Shaun Wilding
Senior Colourist: Matt Turner
Colourist: Juliette Wileman
Creative Director: Jonas McQuiggin
Online: Joseph Wolfenden-Williams
2D Artist: Jasmine Cooper, Antonio Jimenez, James Russell, Av Bains, Simon Holden, Ben Robards, Chris Tobin
Deepfake Technology: Synthesia c/o Hogarth WW
Primary Production Senior Producer: Titus Scurt
Casting: Milo Casting
Casting Director: Stephen Milo C.D.C.
Casting Research Manager: Taijah Hinds-Rowe

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.