Description
Life's full of unpleasant moments, innit? So, with Rizla+ we decided to create a campaign to UK and Italy, in which we changed the narrative by making irony our b*tch... Naah... just kidding, we used irony as a tool to stay positive and enjoy life.
This professional campaign titled 'Crack On' was published in Italy and United Kingdom in December, 2023. It was created for the brand: Rizla, by ad agency: Buentipo Anchor. This Content, OOH Outdoor, and Print media campaign is related to the Cannabis, Other, and Tobacco industries and contains 8 media assets. It was submitted 2 months ago.
Credits
CHIEF CREATIVE OFFICER: JOFFRE CARMONA
CHIEF EXECUTIVE OFFICER: JOSÉ MENDOZA
CHIEF EXPERIENCE OFFICER: QUIMET BRUGUES
MANAGING DIRECTOR: GUILLAUME DALLEMAGNE
GENERAL CREATIVE DIRECTOR: JUAN CARLOS VALERO
CREATIVE DIRECTORS: ANDRÉS RUBIO, JUAN HERRERA
BRAND STRATEGY: REBECCA ROUTS, GLENN EBERT
ART DIRECTION: JUAN PABLO PARRA
COPYWRITER: DANIEL RODRÍGUEZ
ACCOUNT EXECUTIVE: VALERIA URIBE
EXECUTIVE PRODUCTION: DIEGO BORJAS
PHOTOGRAPHY & PRODUCTION: EDUARDO WALLACE & FINESSE FILMS
3D PRODUCT MODELING: COOKIE STUDIO
