Whose life will you celebrate?

Britain’s inaugural ‘Celebration Day’ launches with campaign celebrating life, love and positive remembrance

A group of agencies have come together to launch a campaign for Britain’s first national ‘Celebration Day’, a new moment in the calendar for the nation to pause, reflect, and commit to an action that invokes the memory and spirit of the loved ones who are no longer with us.

Created by a collective of friends who share a belief in changing memorial culture for good, Celebration Day will take place annually on the first Sunday after the Summer Solstice, a time where (in the northern hemisphere) the sun is high, nature is in full bloom, and life is all around. The day is open to everyone from everywhere, of any age, race, creed or background, whether they follow a faith or not.

Joining forces to raise awareness of the day, The Good Side, Roar Social, Mainly Photography and Skating Panda have driven a range of activity including creative strategy, film and content production; social media strategy; brand identity and website development; and PR and partnerships respectively.

As part of the activity, The Good Side has produced a series of eight films celebrating positive remembrance. The films combine archive material from the participants' family records with new footage, shot on both digital and cellular film cameras, to create multi-textured content that plays with notions of nostalgia and modernity, evoking an idea of the past in the present.