Description
In Brazil, the lack of regular blood donors is a huge problem for its blood centers. Trying to change this reality, the Red Cross Pernambuco, created an initiative: the Tweet Donate. A social media campaign in wich people can donate their characters to spread the campaign. To participate, the user must access http://tweetdonate.com and type his message normally, as usual on the social network. The tool will use the remaining characters of the user's tweet to spread the Red Cross blood donation campaign among Twitter users.
This professional campaign titled 'Tweet Donate' was published in Brazil in November, 2014. It was created for the brand: Red Cross, by ad agency: Arcos. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 10 years ago.
Credits
Advertising Agency: Arcos Brasil, Recife, Brazil
General Creative Director: Carlos Renato Rocha
Creative Directors: Carlos Renato Rocha, Marcus Oliveira
Digital Manager: Jader França
Creatives: Rodrigo Carvalho, Pedro Borges, Jader França, Diego Koury
Developers: Leandro Costa, Manoel Neto
