Together is for Christmas

Building on last year’s Effie and Cannes-winning campaign, this chapter of ‘Together is for Christmas’ focuses on what’s important at this time of year -- finding your people.

Directed by Steve Rogers from Revolver, in his first-ever animated project, and in partnership with award winning animation company Mathematic, the film tells a heartfelt story about two ill-fitting souls who find each other when it matters most.

The campaign also extends into Telstra’s stores, bringing the brand’s ambition to life through imaginative retail experiences and customer giveaways.

Alita McMenamin, Telstra Head of Brand and Marketing Communications, said: “At its heart, this campaign is about connection: the kind that transcends distance, differences, and even tradition. It’s about finding your people, whoever and wherever they are, and celebrating the joy of being together. And as a 90’s music lover the track works so perfectly with the gorgeous story.”

“We just wanted to create a story with a genuine Christmas soul, without leaning on all the expected tropes,” said Micah Walker, Chief Creative Officer of BMEOF. “Massive thanks to Steve, Revolver and the Mathematic team who’ve put so much into the beautiful film.”

Hanne Haugen, Business Lead at BMEOF, adds: “The story of connection rings especially true at Christmas, and it underpins the season for Telstra. What a privilege to work with such a talented team to bring it to life.”