Pakendikeskus - This Is Not The End
Pakendikeskus - This Is Not The End
Description
The half-burnt facade logo that became an optimistic and iconic social media post.
Your main warehouse is on fire, and everyone assumes your end is really in sight. Is it? This is the story of how a single social media post captivated the entire country and proved that a positive outlook can turn even the worst disaster into a success story.
PROCESS: The giant PAKENDIKESKUS logo on the building's facade lost its first three letters in the fire, leaving only "ENDIKESKUS". We framed a photo showing the large "END" and added text above it, creating the message, "THIS IS NOT THE END".
This professional campaign titled 'This Is Not The End' was published in Estonia in May, 2023. It was created for the brand: Pakendikeskus, by ad agency: Tabasco. This Content and Digital media campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 12 days ago.
Credits
Client: Pakendikeskus
Advertising Agency: Tabasco, Tallinn, Estonia
Creative Director: Tarmo Sikk
Designer: Kuldar Leement
Project Lead: Indrek Viiderfeld
Creative support: Alvar Lonks
Creative support: Kerstin Kessu Raidma
Creative support: Anna Tõnissaar
Photographer: Konstantin Sednev (Postimees)
