"There's a place for us"

When the world's largest video game retailer noticed video ads were performing particularly well at bringing traffic to its stores, they teamed up with World Famous to create a new video-centric campaign that would speak to its core consumer.

The result is a brand campaign that centers and celebrates GameStop’s community. This includes gamers, campaigners, collectors, cosplayers and enthusiasts of all kinds, including snarky know-it-alls and blissfully ignorant newcomers. If you love what you love, you’re in. The campaign welcomes the tagline, “There’s a place for us.”

Each 15-second film is a unique vignette that heroes gaming culture with a distinct ‘IYKYK’ vibe and humor. The production leaned on an incredible cast of talent that included improvisation while on set.