Description
The latest spot in the 2025-26 “The Next Golden Era is Now” campaign, “Day in the Life," offers a humorous, hockey-centric take on influencer culture and social media trends. Featuring Chicago Blackhawks forward Connor Bedard, Los Angeles Kings forward Adrian Kempe, Montreal Canadiens captain Nick Suzuki, San Jose Sharks forward Macklin Celebrini, Tampa Bay Lightning defenseman Victor Hedman, Toronto Maple Leafs forward Matthew Knies and Vegas Golden Knights forward Mitch Marner, the spot continues this season’s campaign theme of showcasing top NHL players through the lens of contemporary trends and cultural conversations.
The sport follows “Work From Home,” which premiered during opening night of the season. The creative campaign was developed in collaboration with longtime agency partner Highdive.
This professional campaign titled 'The Next Golden Era is Now' was published in United States in November, 2025. It was created for the brand: NHL, by ad agency: Highdive. This Film and Integrated media campaign is related to the Sports industry and contains 1 media asset. It was submitted 23 days ago.
Credits
Client: NHL
SVP, Marketing & Branding: Casey Hall
VP, Marketing: Josh Dubin
Sr. Marketing Manager: Charlie Keuchler
Agency: Highdive
Head of Production: Jen Passaniti
Group Creative Director: Patrick Seidel
Group Creative Director: Chris Rose
Executive Producer: Luke LiManni
Freelance Executive Producer: Jenny Hoffman
Senior Art Director: Erin Nedelman
Senior Copywriter: Tim Flemke
Junior Art Director: Coco Loomis
Junior Copywriter: Sarah Solovy
Art Director: Ryan Almond
Copywriter: Andy Frank
Senior Art Director: Sydney Cohen
Senior Copywriter: Jordan Fischel
Company: Merman Branded, LLC
Director: Ritesh Gupta
Global Managing Partner: Ellen Clarke
Global Managing Partner: Kira Carstensen
Executive Producer: Jessica Miller
Producer: Andrew Scrivner
1st AD: Sean Harner
Director of Photography: Eric Koretz
CLT: Joshua Hensley
Key Grip: Rick Grover
Production Designer: Bill Bittmann
HMU: Stephanie Peterson
Wardrobe: Joslene Ginn
Edit: Cutters Studios
Editor: Billy Montross
Assistant Editor: Christian Leontios
Executive Producer: Patrick Casey"
