The Magic of Blue

Chelsea FC celebrates the unifying power of football at Christmas in new campaign, The Magic of Blue, created by Till Dawn and ICONIC
Till Dawn and ICONIC have gathered a modern tapestry of actors, athletes, artists and fans in a heart-warming new Christmas campaign for Chelsea Football Club and Chelsea Foundation that balances touching, feel-good sentiment with celebrity cameos and cultural storytelling.
The 2025 Christmas campaign is the second instalment in a film series that positions the club at the heart of modern London culture, telling a story of community, imagination and the unexpected bonds that form between strangers.
The Magic of Blue features appearances from Leo Woodall (A-list actor from One Day and The White Lotus) and WWE superstar Jey Uso, as well as first-team players from Chelsea’s men’s and women’s squads including Enzo Fernández, Moisés Caicedo, Estêvão, João Pedro, Alejandro Garnacho, Lauren James and Naomi Girma.
A STORY OF LONELINESS, BELONGING AND THAT FIRST SHIRT
The Magic of Blue follows a young girl and her elderly neighbour, both facing loneliness in different ways. When the neighbour gifts her a Chelsea shirt for Christmas, a magical journey begins — one that transforms not only her world, but his as well. At its heart, it’s a story about community, imagination and the unexpected bonds that form between strangers.
The young girl, Molly, unwraps her first Chelsea shirt on Christmas morning and is instantly transported into a world of wonder and escapism. In her imagination, her London townhouse becomes a stadium; her quiet play turns into a match alongside stars like Enzo Fernández, João Pedro, Millie Bright, Lauren James and Naomi Girma, and her everyday surroundings become something truly magical.
Meanwhile her elderly neighbour, who is spending Christmas alone, is moved when Molly returns the gift by welcoming him into her family home to share the season. It’s a full-circle moment that captures the true meaning of togetherness and reminds us that football is more than just a game — it’s a way to belong.
A WEST LONDON SOUNDTRACK WITH GLOBAL REACH
The campaign is underscored by a re-imagined version of the 1928 classic My Blue Heaven, performed by acclaimed West London artist Beabadoobee, who brings a combined social reach of 9.7 million fans and a fresh cultural layer to the work. The track becomes the emotional engine of the story.

COMMUNITY ACTION: THE MAGIC OF GIVING
Chelsea supporters are invited to join in the build-up to Christmas by donating thoughtful gifts for those who may otherwise be spending this season alone. From 12–21 November, Magic of Blue donation points will be located around Stamford Bridge and Kingsmeadow on matchdays collecting items such as blankets, warm socks, gloves, hats, scarves, craft kits and puzzle books.