Sweet N Salty

Orchard Valley Harvest is launching its first ever brand campaign which seeks to introduce the brand to Millennial and Gen Z consumers, who are in search of healthy snacking options, but tend to find nuts boring. Created by independent advertising agency Terri & Sandy, the campaign includes three national TV spots introducing “Ovie,” a two-dimensional, animated version of the brand’s new logo, who is obsessed with nuts but lacks a mouth to taste them - and isn’t afraid to throw in a few jokes. Ovie is seen jumping from the packaging and urging folks to eat the delectable snacks he longs to taste. The ads will run on linear, digital, connected, YT and social.