Description
In celebration of the first WNBA game on Canadian soil, NBA Canada constructed a 12-foot-tall, larger-than-life WNBA logo sculpture to mark this historic game. The sculpture travelled to different locations in downtown Toronto before being put on display for the game at Scotiabank Arena.
Fans of all ages came out to mark this moment in history by adding their signatures to the sculpture.
This professional campaign titled 'Signed, Toronto' was published in Canada in May, 2023. It was created for the brand: NBA, by ad agency: The Local Collective. This Ambient, Content, and Experiential media campaign is related to the Sports industry and contains 8 media assets. It was submitted 11 months ago by Founder, President: Kaitlin Doherty of The Local Collective.
Credits
Advertising Agency: The Local Collective
Founder, Chief Creative Officer: Matt Litzinger
Founder, President: Kaitlin Doherty
Creative Director, Head of Design: Omar Morson
VP, Client Services: Laura Noseworthy
Art Director: Josh Day
Copywriter: Caitlin Keeley
