Teaser
Science book copy
Math book
Arabic book
social studies book
Description
Project Description
The new Selah El Telmeez campaign aims to strengthen the brand’s presence in the private education sector by connecting emotionally with parents and students in primary grades. The campaign highlights how Selah El Telmeez supports young learners in their educational journey — not just through academic content, but through confidence, curiosity, and growth.
Rationale
Selah El Telmeez has long been a trusted name in education, yet competition in the private sector is increasing, with many brands focusing purely on product features. Our approach is to humanize the brand — showing Selah El Telmeez as a mentor and companion that simplifies learning and empowers children to excel. Through relatable storytelling, visual warmth, and strong emotional cues, the campaign aims to build both trust with parents and excitement among students, positioning Selah El Telmeez as the smart, caring choice for modern education.
This professional campaign titled 'Selah El Telmeez' was published in Egypt in May, 2024. It was created for the brand: Selah Eltelmeez, by ad agencies: Attract Media and OUTOFZFOX. This 360° and Film media campaign is related to the Education industry and contains 5 media assets. It was submitted 24 days ago by Creative Director: Ebrahim Fox of (OUTOFZFOX) OZF CREATIONS.
Credits
CLIENT: SELAH EL TELMEZ
ATTRACT MEDIA AGENCY
(WALID EL SHERIF / MOHAMED ELSAYED) CLIENT SERVICE DIRECTOR: YOSRA EL HOSENY EXECUTIVE DIRECTOR: ADEL FOUAD
SALES DIRECTOR: MOHAMED ZEIN
CREATIVE TEAM:
OUTOFZFOX CREATIONS
CREATIVE DIRECTOR: IBRAHIM FOX
AHMED MORSY - NOURAN ABDELNASSER AYTEN HUSSIEN - MAYAR KHALAF MARIAM TAHA
GRAPHIC DESIGN TEAM:
OSAMA MOUSTAFA - AHMED SAAD - KARIM MAHMOUD
SOUND ENGINEER: AHMED SAAD VOICE OVER: MOSTAFA ELREEDI
PRODUCTION HOUSE: HOOK FILM EXECUTIVE PRODUCER: HESHAM RAAFAT
DIRECTOR: ABDULRAHMAN HAMAD DIRECTOR'S PRODUCER: SHAHD HARASH
DOP: HUSSAM HABIB
HEAD OF PRODUCTION: SAYED ABDULSALAM-HAYTHAM KOLO
AC: AHMAD RAMZI
FREE FLY OP: AHMAD ZANITA PRODUCTION DESIGNER: ZEYADABBAS
ART DEPARTMENT TEAM: AHMED EMAD (MEDA)
AHMED EMAD
PROP MASTER:
ALI ZAHAR
CUSTUME DESIGNER: ABEER ANASARY ASSISTANT: REEM MOSTAFA - MAYAR BASEM
WARDROBE: REFAAT ABDULHAKIM CASTING: PROVA CASTING AGENCY
1ST AD: FARES HUSSAM
2ND AD: AHMAD GOUDA
BTS: MAHMMOUD KODAK
PRODUCTION MANAGER: ABDO KAMASH
PRODUCTION TEAM: FARASH -ABOUDA - MANDOUR-YASER GAMAL
VIDEO ASSIST: AHMAD NASR
FOCUS PULLER: RAMZI
GAFFER: AYMAN RAMADAN
KEY GRIP : AHMAD NOUR SOUND MIX MADIITRACK SOUND DESIGNER
MADEEH IBRAHIM
VFX & POST PRODUCTION DIGGERS MEDIA SOLUTION: AHMED FAWZY
MINA EZZAT AHMED GHARIB
POST PRODUCER: BASSANT BEHMAN MOHAMED FARAG
RENDER:
MOMEN KHAFAGA
ANIMATION: MOHAMED MORSI
ABDU MAHDI SHADY SOBHY
RIGGING:
AHMED SHALABI
MODELING:
MOHAMED ABDELFATAH
COMPOSITING: MAHMOUD BAKR
BASMA ABDULRAHMAN STORYBOARD:
MARIM ELZANATY NADA FAHMI GRAPHIC DESIGN: ALAA SAMIR
MOTION GRAPHICS:
BISHOY BARSOM REHAM ABU ZAID HAIR SIMULATION: HASSAN TAWFIK CLOTH SIMULATION: KARIM NABIL FINANCE:
BUTHINA MOSTAFA
POST PRODUCTION: VIVID
MG: AHMAD MORSI
POST PRODUCER: HAGER HAMZA - SAMAR ABOU ZEAD
DC EDITOR: HUSSIEN MOKHTAR AC HOOK: KOTB ABDULRAHMAN
