Savour the Summer

Kopparberg, the Swedish drinks brand famous for its fruity cider, has launched a nationwide digital OOH campaign aligned with key summer moments. With creative and media by leading indies neverland and the7stars, the campaign aims to reach young adults who are out and about socialising this summer, with three bursts of activity running until the end of July.

The campaign features Kopparberg’s new visual identity developed by neverland, and designed to add a nostalgic yet modern twist to the classic drinks advertising from the 80’s and 90’s. The campaign leads with Kopparberg’s Alcohol-Free range being enjoyed in the sun by festival goers. When temperatures soar above 20 degrees, the creative switches to tantalising close-up shots of an ice-cold pint glass of Kopparberg sparkling in the heat of the day.