Roam’s Colourful Evolution

FutureDeluxe created a new film in collaboration with Sonos to announce the brand’s new range of colours for its portable Roam speaker. Inspired by all the places you’ll go; Roam’s new colours paint a picture of different natural environments where sound can help you feel more immersed in your surroundings.

Created by FutureDeluxe’s LA studio, the 30-second spot features Sonos Roam’s three new hues - Olive, Wave and Sunset - inspired by lush landscapes, serene shores, and vibrant evening skies.

Working directly with Sonos, the FutureDeluxe spot shows the product in a number of worlds all crafted by the FutureDeluxe team in Los Angeles.

Opening with a close-up of a hand grabbing the Roam speaker from a desk, the film then follows with a CG sequence showing it in a number of different unique natural worlds, each one a nod to the specific materials and environments that inspired the new colourways. The film begins and ends in a CG home, showcasing the versatility of the speaker and its complementary design that elevates both interior and exterior styles.