Description
More than 18 million women suffered violence in Brazil in 2022. Many of these victims are intimidated into justifying the origin of the aggressions as domestic accidents.
Knowing this, the advertiser of furniture and appliances, novomundo.com created the campaign to encourage people to denounce the real perpetrators of attacks on women.
This professional campaign titled 'Report to them' was published in Brazil in March, 2023. It was created for the brand: novomundo.com, by ad agency: Box Comunicação. This Film medium campaign is related to the Public Utility industry and contains 1 media asset. It was submitted about 1 year ago by Detran: Wesley of Sensitive Content.
Credits
Agency: Box Comunicação, Goiânia, Brazil
Advertiser: novomundo.com
Marketing Manager: Bruno Lobo
Creative Direction: Wesley Silva / Bruno Lopes
Copywriter: João Paulo / Wesley Silva
Art Direction: Pedro Araújo
Account Executive: Patchelle Castro
Media: Nathália Camargo
Planning Director: Tássia Cintra
Content Director: Carla Carneiro
Business and RTV Director: Fernanda Godoi
Administrative Director: Lidiane Medeiros
Managing Director: Bruno Lopes
CEO: Lenio Filho
Video Producer: Sanfona Filmes
Audio Producer: Batuki
