Raghu ~ The Smartest

Indian agricultural consumer market for tractors is cluttered with feature first communication addressing the largely rural audience with near flashy messaging playing on feature superiority across brands. The new Sonalika Heavy Duty tractor series had all the feature list to boast of, and more, making it the choice of the smarter ones. We highlight this with witty storytelling, playing upon the over-smartness of a know-it-all man in the village, a common character in most Indian villages/ rural areas to bring alive the idea of making Sonalika Tractors as the choice of the truly smarter ones!