OutHorse Your Email

Today, Iceland is saying nay to work emails while on holiday as it launches its world-first OutHorse Your Email service, encouraging travellers to switch off and take an uninterrupted trip, letting the hooves do the talking.
A recent global study by Visit Iceland found that two fifths (41%) of people globally check their work emails between 1 and 4 times a day when on holiday, while 1 in 10 (14%) review them 5-6 times every day. To encourage workers to disconnect and experience the country’s breathtaking surroundings distraction free, Iceland is launching its OutHorse Your Email service, a world-first email response system which sees its unique breed of horses take centre stage.

Due to the pandemic, over the last few years many workers have transitioned to remote working, finding that the lines between their work and personal lives have become blurred. The research by Visit Iceland revealed that three fifths (59%) of people globally now feel as if their boss, colleagues and clients expect them to reply when on holiday, while less than half (44%) of workers actually feel rested after their trip. A further 1 in 10 (15%) have even cancelled or postponed their holiday plans altogether due to work. That’s why Iceland is outhorsing workers’ emails to its horses, asking them to trot out replies, so they don’t have to.
Using a large keyboard mat, Iceland’s OutHorse Your Email service sees the gaited horses walk, trot, canter, tölt and pace their way across the fields as they take on the role of out of office. From þþnjifai=’.,,lmbmbnbbhgycdrgzw/’pfæ ndaiFVxhðut7r7r7djsmfdsm to þnjifai\’/.p,oii9unnbhvggyvgjhbjm,kfæ,.iklp–jpomohu o/’k;,i,mumnf, travellers can request to get their very own emails written by Icelandic horses, so that they can go gallop-vanting around the country undisturbed.
And with much of the world ready to explore again after two years of restrictions, a third (33%) of people believe that since the pandemic taking a holiday has become even more important, while two fifths (41%) admit they feel more prepared and ready to tackle work once they have properly relaxed. When asked about their ideal trip, almost half (44%) are interested in exploring different locations and two fifths (43%) want to visit places that allow them time to have headspace.