Description
Oregon wine brand Erath Winery has partnered with independent creative and media agency Copacino Fujikado to launch a new platform and campaign highlighting the state’s lush wine country. “Oregon born. Raised in Glasses Everywhere.” celebrates Erath's heritage and the adventurous spirit of the Pacific Northwest, tapping into Oregon's spirit and its community of winemakers.
“‘Oregon born. Raised in Glasses Everywhere.’ honors not only the state’s natural beauty but also the craftsmanship and passion that make Erath Pinot Noir a quintessential example of the Pacific Northwest,” said Vince Soliven, Copacino Fujikado Executive Creative Director. “We wanted to bring the terroir of Oregon to life in a way that feels both artful and deeply human, and captures what being there feels like.”
“Erath has always been about more than just making great wine,” said Katie Quinn, Erath Winery’s Director of Marketing. “It’s about capturing a true expression of Oregon and highlighting what makes it so unique. This campaign celebrates that feeling of curiosity, exploration, and craft that defines who we are.”
The latest film in the campaign, “Winter,” launched Friday, with “Coastal” and “Harvest” currently live. Rooted in traditional animation craftsmanship, the creative uses AI in a supporting role to add depth and detail to a whimsical world that feels unmistakably Oregon. Drawing inspiration from miniature train sets, each film places moments of Oregon life, including coastal drives, autumn harvests and winter gatherings, all inside a glass of Pinot Noir.
Founded in 1968 by Dick Erath, Willamette Valley’s Erath Winery began with a vision to craft exceptional wines inspired by Oregon. Erath has become synonymous with the region’s rich winemaking heritage and has helped establish Oregon as a premier wine region known for world-class Pinot Noir. With notes of vibrant fruit and a smooth finish, Erath’s Pinot Noir invites wine lovers to share in the connection between land (Earth), tradition (Heart), and craft (Erath).
The campaign will run on Connected TV, display, digital video, Meta, Pinterest and DotDash Meredith’s Real Simple from October through December.
This professional campaign titled 'Oregon born. Raised in Glasses Everywhere.' was published in United States in November, 2025. It was created for the brand: Erath Winery, by ad agency: Copacino Fujikado. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 26 days ago.
