No Answer

François Rousselet directs a cinematic thriller for the German Road Safety Council / Federal Ministry for Digital and Transport / Runter vom Gas @runtervomgas_offiziell, encouraging people to #donttextanddrive.

Anytime, anywhere – the pressure to be constantly available at work and in our private lives has radically intensified in recent years. This behavior is also evident on the road: In Germany, the number of motorists who text or read messages while driving increased by almost 70 % between 2016 and 2022. The fatal consequence: People who text while driving are more than 50 % more likely to have an accident.

The film aims to disrupt this trend by highlighting how irrational our reaction can be when someone doesn’t text back fast enough.
This cinematic and nuanced thriller follows the journey of an impatient father who panics when he can’t reach his daughter Lisa, and reports her missing. An increasingly frenzied investigation ends abruptly when Lisa returns home unexpectedly. She wasn’t missing, she was simply doing the right thing by not checking her phone while driving. The surprising twist encourages people to follow the daughter's example and realize that “it's okay to be unreachable – especially while driving.”

A message that is particularly relevant in times where we all tend to be constantly available.

The campaign was created by Scholz & Friends Berlin and produced by ANORAK Film.