Inn Sickness

To mark the launch of renowned oncologist and Harvard professor, Dr. Barrett Rollins’ moving memoir about his wife Dr. Jane Weeks' cancer (Post Hill Press), global creative agency B-Reel has worked with client, New York literary development house BMM Worldwide, to produce a moving digital campaign, consisting of a short film, a trailer, website, and supporting content for social platforms.

In Sickness tells how Dr. Weeks - herself also one of the country’s leading cancer specialists - first hid her cancer from her husband for six years, before then demanding they never talk of it, leaving them both pretending to family and friends, colleagues at the Harvard-affiliated Dana-Farber Cancer Institute, and each other, that nothing was wrong until Jane collapsed and soon died. Dr. Rollins’ anger and guilt at his complicity in not seeking treatment for his wife permeates this extraordinary memoir.

To bring the author’s raw and emotionally charged inner turmoil to life, B-Reel has created a two minute film in which we see Dr. Rollins debating with himself about what he did, and crucially, what he didn’t do - once he learnt of her secret.