Humanising Health - The Chemo Show

Great Guns’ director Duncan Christie has collaborated with VCCP Health, for pharmaceutical company Teva to capture the magic of ‘The Chemo Show’, a spot that demonstrates how spirit-raising interactions can lighten the tiring monotony of chemotherapy. The campaign is designed to encourage entries into Teva’s Humanizing Health awards, which support initiatives that go beyond medicine alone to improve life for people with chronic conditions.

The moving film grants us a glimpse into one patient’s day of chemotherapy. As she sits in the hospital, she seeks out quiet comfort from her companion and photos of loved ones on her phone, but the sense of isolation is palpable. Suddenly, while she undergoes treatment, the lights grow warm and dim, and the curtains opposite her are opened to reveal a young singer ahead of a glittering backdrop. A series of joyful performers follow in sequined sequence, bringing a heartfelt smile to the patient’s face as she is transported to another world.