Description
Tillamook County Creamery Association (TCCA), the fast-growing, farmer-owned dairy co-op and maker of premium, multi-category, nationally distributed Tillamook® dairy products, is introducing a new brand platform and campaign. “Extraordinary Dairy” encourages dairy lovers not to settle for mediocre dairy, challenges the status quo of the category and elevates the brand’s reputation of delivering products that are better than they have to be. In partnership with leading creative agency Leo Burnett, the launch marks a new era for the creamery as it continues to compete on quality and expand its national footprint.
The cross-category, omnichannel campaign leverages the well-known voice of actor and singer Josh Gad, known for his roles in the Disney films “Frozen” and “Beauty and the Beast,” and features a series of new TV, online video and audio spots and out-of-home creative. “Extraordinary Dairy” is Leo Burnett’s first campaign for Tillamook County Creamery Association since being named creative AOR in 2023.
This professional campaign titled 'Extraordinary Dairy' was published in United States in May, 2024. It was created for the brand: Tillamook, by ad agencies: Leo Burnett and Leo Burnett Chicago. This Digital and Film media campaign is related to the Food industry and contains 5 media assets. It was submitted 15 days ago.
Credits
Advertising Agency: Leo Burnett
Co-President, Chief Operating Officer: Liz Taylor
Vice President, Account Director: Jamie Mack
Account Director: Rachel Lui
Assistant Account Executive: Kristina Gurgone
Chief Strategy Officer, Publicis Creative: Gareth Goodall
Executive Vice President, Head of Strategy: Samantha Cescau
Vice President, Director, Strategy: Lisa Ivy
Senior Vice President, Head of Communications Strategy: Brian Brydon
Executive Vice President, Head of Data Intelligence: Alissa Coronna
Senior Strategist: Bonni Dinerstein
Co-President, Chief Creative Officer: Britt Nolan
Executive Vice President, Creative Director: Sarah Block
Senior Vice President, Creative Director, Copywriter: Jeff Candido
Senior Vice President, Design Director: Alex Fuller
Associate Creative Director, Art Director: Paco Fernandez
Senior Vice President, Executive Producer: Bridget Rose
Senior Producer: Sara Martin
