Escape the Loop

Sweetshop Shanghai has launched a product film for OnePlus’ new device, the OnePlus 10R.

Directed by Sweetshop’s Directing Duo Christian & Patrick, the film stars a character named Theo, who is a smart Gen Z guy in his twenties. He works hard in a legal firm and is keen to do well.

In the film, Theo is caught in a time loop. He is stuck as his average phone doesn't charge quickly enough and it means he is missing out on all the better things in life. He is stuck in a recurring loop of charge-anxiety. For Theo, those extra minutes hovering around a charging cable make all the difference - he’s always running late, he’s unable to climb the corporate ladder, it makes him unlucky in love, and it makes his breakfast suck too.

At the end of the story, Theo discovers how his life has turned around, and it's all thanks to his new OnePlus 10R phone. The phone has brought so much to Theo's world - great photos, good games, and a perfect device to have around when new love is blooming. The neater, richer and warmer cinematography emphasizes the key features of the phone: fast charging, the camera, the gaming capabilities, and the smooth experience.

The micro-movie was filmed in Poland and the production took 3 days in various locations. It was shot as a cool cinematic independent-feature film, tightly cut and beautiful to watch.