Effortless cooking with new Air-Layer technology

AirTaste is a multifunctional cookware that uses a patented Air-Layer technology. The Air-Layer spreads the heat evenly across the cooking surface and practically does the cooking for you. You don’t have to be near the stove all the time – just come back when it’s ready. Cooking healthy meals has become that much easier.

Milenium5 was tasked with making a crowdfunding video for the AirTaste campaign. The challenge was to fit all the benefits of the new technology in a short running time. It was done by fast intercutting between the use cases – the line “How? AirTaste” ties them all together.

To showcase the technology itself, Milenium5 modeled and animated a detailed 3D render of the product and layers of coating of the material.

The campaign has raised $140,000 across two crowdfunding platforms – 15 times the original goal.

Milenium5 is a full-service video production house. We make 2D, 3D and live-action ads and promos that help businesses build their visual identity and communicate effectively with their customers.