Edge

The CEOs from the Bank of Antandec are back with two new instalments of the award-winning campaign for Santander, this time joined by veteran journalist Jon Snow.

Created by House 337, Merman Production and in partnership Mitre Studios, Carat and IPG the campaign continues the long-running story of the CEOs’ hapless attempts to run a bank in competition with Santander. The latest films feature Santander’s rival bank attempting to sabotage their exciting new Edge current account campaign.

Shot by Guy Manwaring, the first TV ad is delivered in the form of a news bulletin. Jon Snow takes up the newsreader’s chair to present a story about Santander’s stunt projecting the “Edge” logo onto the biggest edge in the country – the White Cliffs of Dover. He then reveals that pranksters have attempted to sabotage it by changing the word “Edge” to “SausEdge”. As CCTV footage of the sabotage is leaked, we see that it’s the work of the Bank of Antandec CEOs.

The second spot features the Bank of Antandec frontmen confronting their own bank’s staff after discovering that many of them are actually enjoying the benefits of the Santander Edge current account themselves.

Breaking on 3 May, the new campaign will run across TV, video on demand, cinema, radio, OOH, social, digital display, in-branch, one to one communications and on santander.co.uk. In addition, the campaign is brought to life in OOH around the country including a live projection at Liverpool Albert Dock on 4 May, iconic sites across the capital (inc Westfield London Pump Station, Piccadilly Lights, IMAX and domination of both Oxford Circus Underground & Waterloo) and giant, high profile branded edges in London, Liverpool, Hull and Newcastle.