DON'T MASK IT, MANDO IT

The new brand platform “Don’t Mask It, Mando It” puts problem-solving front and center—promising to fix, not just cover up, body odor. Powered by mandelic acid to target bacteria, Mando addresses the source of odor and gives men confidence that it’s handled for good. The work speaks to men dissatisfied with their deodorant options, who want something that really works rather than simply keeps up the cycle of masking and avoidance.

The campaign directed by Jasper Cable Alexander from DROOL Productions spotlights Mando’s anti-hero. He’s the kind of guy who patches things up on the surface but never truly confronts the issue, letting B.O. linger a bit longer than he should, just trying to get by. Enter Mando Man: a hard-working hero who doesn’t settle for cover-ups or half-measures. Through their interactions, our anti-hero comes to see there’s another way—choosing to face problems head on, using the right tool for the job, and tackling life without compromise.