Description
Finding a self-tanner that doesn't turn you orange can be a stressful experience. We wanted to poke fun by highlighting the difference between a tanning horror story and a consistent, bronzy glow.
This student campaign titled 'Consistent Color' was published in United States in December, 2023. It was created for the brand: L'Oreal, by ad school: Southern Methodist University. This Digital, OOH Outdoor, and Print media campaign is related to the Beauty and Fashion industries and contains 14 media assets. It was submitted 11 months ago.
Credits
Advertising Agency (School): Southern Methodist University
Professor: Mark Allen
Copywriter/Art Director: Morgan Martinez
Copywriter/Art Director: Blake Lyster