Description
The Adelaide Airport wants to create something different, engaging visitors and building excitement around the chance to win a trip by spending money with the airport retailers. Jamshop, Adelaide created not one but three awesome 'holiday of a lifetime' packages that will inspire people from different backgrounds. Then set about promoting those packages. We set to designing highly visible floor decals The effect: In comparison to previous retail promotions participation rates soared with a rerun of entry forms ordered after just one week to keep up with the demand.
This professional campaign titled 'Choose your own holiday' was published in Australia in January, 2013. It was created for the brand: Adelaide Airport, by ad agency: Jamshop. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 11 years ago.
Credits
Advertising Agency: Jamshop Adelaide Australia
Creative Director: Jim Robinson
Art Director: Kent O'Halloran
Creative: Kent O'Halloran
Copywriter: Andy Scott
Account Manager: Katie Hudson