Description
Can you imagine Sofia Vergara narrating Fifty Shades of Grey? The Puss in Boots reading The Physics Book? or Taylor Swift giving her voice to read your favorite Pablo Neruda's poem? It would be crazy to have the hottest, most famous and exciting voices reading your favorite books at bed time, when your cooking or just when you are having a "me time", imagine how appealing the voices of Audiobooks would be, we would turn a boring world of voices into the new favorite way of listening to books of all ranges, the question is would it be possible? Yes it, is and Spotify is about to be the pioneer in turning a format that has a 3% of the population as listeners into one of the favorite ways of spending time on screen.
This student campaign titled 'CelebriTales AI' was published in Ecuador in March, 2023. It was created for the brand: Spotify, by ad school: The Pub School. This 360°, Digital, and Integrated media campaign is related to the Music and Other industries and contains 4 media assets. It was submitted over 1 year ago by Daniela Cruz of MullenLowe Delta.
Credits
Advertising School: The Pub School
Student: Renato Salvador
Student: Ingrid Vela
Student: Daniel Orcés
Student: Daniela Cruz
Student: Andrés Sánchez
