Campaign to advance education and conversation around homelessness

Bombas, a comfort-focused apparel brand that aims to help those experiencing homelessness by donating an item for every item purchased, has launched a fully typographic OOH campaign called “Bombas 100 Million” that is completely dedicated to advancing education and conversations around homelessness.

To honor reaching 100 millionth donation, the campaign sets out to encourage people to think differently about homelessness with the brand’s first-ever entirely mission-driven marketing campaign by agency Kingsland.

Kingsland Founder & CEO Douglas Brundage notes that “We’re living through a cultural moment wherein homelessness is constantly being discussed, but almost always in what we’d consider to be the “wrong” or at least an unhelpful way.” He applauds Bombas’ efforts to shift the conversation around homelessness to be rooted in compassion – which he says alone can lead to meaningful change.