Description
Famous Footwear is bringing the holiday magic back to in-store shopping by offering the best deals on the season’s most wanted brands, trends, and gifts for the whole family. With the goal to drive traffic in-store for that irreplaceable 2000’s-core holiday shopping nostalgia, Famous has partnered once again with THE MAYOR to create two new holiday spots promoting its ultra-giftable footwear this holiday season.
With the help of two cheeky elves named Bo and Go, the first spot (watch here) focuses on bringing the excitement of Famous Footwear’s BOGO sale to life. Creating a whimsical backdrop for the BOGO sale lets the cuteness and joy of kids shine at the heart of the holiday shopping experience.
The second spot, “Shop With Me” (watch here), stars Insta-star influencer Steffy in the middle of the action. By leveraging Steffy’s highly relatable holiday DIYs and engaging social content watched by 1.2 million followers, this execution elevates the campaign beyond traditional spots. Turning Steffy’s influence into a direct driver for in-store traffic also helps inspire millennial moms to shop at Famous Footwear for the season’s best gifts.
Both spots go live on November 10 across social, CTV, OLV, and radio. This is THE MAYOR’s second Holiday campaign in partnership with Famous Footwear, following the award of the AOR business in Spring of 2024.
This professional campaign titled 'Bringing the holiday magic back to in-store shopping' was published in United States in November, 2025. It was created for the brand: Famous Footwear, by ad agency: THE MAYOR. This Film medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 26 days ago.
Credits
Creative Agency: THE MAYOR
Founder / Chief Creative Officer: Tom Hamling
Creative Director / Copy: Leigh Browne
Creative Director / Art Director: Jon Williamson
Copywriter: David Ballowe
Art Director: CT Rivera
Head of Production: Jack Epsteen
Head of Account Management: Megan Brittain
Account Director: Avery Spofford
Head of Strategy: Elizabeth Thompson
Strategist: Angelica Lopez
Business Affairs: Hailstorm
Business Affairs: Alice Isner
Business Affairs: Ori Krahe
Production Company: Chelsea Pictures
Directors: Lalou & Joaquin
Director of Photography: Joaquin Baca-Asay
Owner / Executive Producer: Lisa Mehling
Vice President / Executive Producer: Pat McGoldrick
Head of Production: Raul Perez
Producer: Sophia Solomon
Editorial: Open Water Post
Editor: Ryan Kendrick
Senior Producer: Matt Olson
Post Supervisor: Joe Randall
Color / Finishing: Finland Finish
Colorist / VFX Artist: Nick Smith
Motion Graphics: Brad Hodgson / Perfect Form
Senior Producer: Blaire Woodall
Audio Post Studio: Howdy Sound
Sound Design / Mix: Dusty Albertz
Media Agency: Havas New York
EVP, Global Client Leadership: David Fasola
VP, Director of Digital Investments: Samantha O’Regan
Director, Connections Planning: Kaitlin Gerringer
Senior Media Planner: Erica Kovelman
Client: Famous Footwear
SVP, Marketing and Creative: Holly Campbell
Senior Creative Director: Andrew Naeger
Director of Marketing: Christine Walston
Senior Manager, Brand Marketing: Melissa Lumley
Associate Creative Director: Kristin Genovese
