Samira Rafi

A Multicultural Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising… Commitment is at the core of what she does, her responsibility as creative is to solve not just business problems but to contribute to drive positive change, for people, for the planet, and for the industry. She has a rich and broad multi-sector experience and has supported numerous institutions, private and public, global and local brands, at the national and regional levels. She also worked as creative crowdsourcing for a wide range of international brands and her work has been recognized with awards from several platforms. She was selected as RARE Leadership Academy Delegate By Google and served as a jury member of several international festivals like Cannes Lions Festival of Creativity, D&AD Awards, New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, shorty awards, Summit Creative Award, Luum Awards, Wina Dubai... Away from the office, she is a Mentor at The 30 Minute - University of Planning, a Creative Coach at LIAsons, and a member of Time for the Planet, an international non-lucrative association.