Mikael Karapetian

It all started long ago when I hosted and promoted parties, after which a national radio station hired me. This is how I got into the creative industry and first learned how to sell and account for advertising before I was faced with a creative task. Then, I won my first tender for a radio commercial for the global premium brand BOSE, and when I heard my work on the radio, I knew what I wanted to do. Then everything looked like a giant carousel: agencies and clients changed, and tasks became more complex and expanded. Finally, I received the most critical thing in my career: unique and exclusive experience working with a network of international companies and corporations in all industries, from FMCG and HoReCa to dark marketing and gambling. I shot videos, designed prints, organized events, created installations and activations, and even participated in political technologies. Ultimately, I acquired invaluable knowledge: access to brand books of world brands and technologies for their creation. Work has always been like a sport, where concentration, tone, courage, and motivation are needed. I believe that a new era is coming in which we can create an entirely new world, armed with knowledge and experience, with the help of artificial intelligence. So let's do this together.