In a world with so much smart technology, there are still people who make the wrong choice to drive impaired. Budweiser and Uber are teaming up to help Canadians choose a smart way home after #SuperBowlLIV.
According to the Ad Council, two out of three teens claim they've experienced bullying, yet most don't think they are part of the problem. While most anti-bullying campaigns focus on the negative impact which bullying can inflict, the Ad Council’s latest campaign encourages teens to consider the long-lasting impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive community.
The launch comes at the start of a new year and decade, an important time to reflect on how what we do today can impact someone’s tomorrow. More than previous generations, today’s teens feel personally responsible for creating the world they want to live in. Most teens want to do the right thing, but sometimes don’t realize how their actions, big and small can deeply affect others both positively and negatively.
In the creative, using an innovative technology technique, teens were aged up to show that our words and actions can impact someone’s day, year or life. Teens were surprised with a live message from their aged-up friend, thanking them for stepping in when they were experiencing bullying, driving home that our words and actions can have long-lasting effects on someone’s future. The creative features The Head and the Heart’s song “See You Through My Eyes,” provided by Warner Records.
The legendary Japanese series, which started as a comic book in 1981, features the adventures of Tsubasa Oozora, who dreams of one day playing in the World Cup, and has inspired a generation of football players. The trailer, which features moves from the upcoming game, was shared on Twitter by two of the biggest names in football today, Brazilian player David Luiz who plays with Arsenal, and Spanish footballer Thiago Alcantara who plays with Bayern Munich, as well as by @433, one of the largest football communities online.
Before Ye-ye gives his grandchildren their Ang Paos this Chinese New Year, they first need to solve three important proverbs. Will they find a way to uncover the true meaning of each proverb.
Being a tradie is tough. But which trade is truly the toughest?