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Advertising School: Miami Ad School São Paulo, São Paulo, Brazil
Copywriter: Ruben Vilaça
Art Director: Eduardo Vilalba

Fundación PKU Print Ad - PKU: Protein Kills Us
Fundación PKU Print Ad - PKU: Protein Kills Us
Fundación PKU Print Ad - PKU: Protein Kills Us

PKU is a rare, hereditary metabolic disease with no cure at the moment. Any protein food, such as meat, fish, milk or egg, must be eaten in extremely small quantities and with great precision. A wrong amount could cause irreversible brain damage.

PKU Foundation needed to raise funds to finance the design and development of a biosensor to help PKU patients to calculate how much they can eat to guarantee that these people eat in a safe, non-hazardous manner.

We found the perfect explanation of the disease in its own name (PKU=Protein Kills Us) and create around a very impactful campaign with a disruptive and different approach, that completely changed the communication codes of the Foundation and also of the Spanish fund raising and advocacy market.

PKU is a rare, hereditary metabolic disease with no cure at the moment. Any protein food, such as meat, fish, milk or egg, must be eaten in extremely small quantities and with great precision. A wrong amount could cause irreversible brain damage.

PKU Foundation needed to raise funds to finance the design and development of a biosensor to help PKU patients to calculate how much they can eat to guarantee that these people eat in a safe, non-hazardous manner.

The day-to-day of patients in terms of their diet is so extremely strict that it could be a Sci-Fi movie. So we just did that: we created a fictional shortfilm that tried to bring the harsh reality of PKU patients closer to the public.

We were given a task: promote new claim from ATL - Ti povezuješ! And so we did. We came up with original and creative game, played only on mobile phones. A multiplayer game in which users had to connect mobile phones in order to play and collect more points.

TECHO Print Ad - Coins
TECHO Print Ad - Coins
TECHO Print Ad - Coins

Through social media, digital and print media, we launched our “Become a donor” campaign to raise public awareness and raise the largest amount of funds for the construction of 30 temporary houses. The fight against settlements and poverty does not stop.

Since its launch as a telco, GOMO PH has always been 5G. The team was so excited to announce this that they just couldn’t wait for the ad to be finished in post. So they just went ahead and posted the commercial as is. THE OG 5G! GOMO!

Greenlands Digital Ad - Earth Day
Greenlands Digital Ad - Earth Day
Greenlands Digital Ad - Earth Day

Greenlands being an outdoor brand, the campaign revolved around generating awareness that if we do not stop exploiting nature, there won't be any place that we could travel to. So we have to either Act now or regret it later on.

Goodyear Direct Ad - Have A Goodyear X Shared Toys

Let create our GOODYEAR, Together with
Goodyear Tire Facebook Campaign

Tension
In 2020, we faced with many problems such as the economic crisis and Covid-19 pandemic crisis. Therefore, every Thais hope that everything will get better soon in 2021, while Goodyear Thailand wants to bring back people’s smile, happiness to online target group who frequently access Facebook Social Media

Idea
Goodyear Thailand X Shared Toy
We turn every FB comment that Thai people wish from each post into smile, happiness, and new experience with the real-time artwork brand and design objects by the famous street art illustrator named “Shared Toy”

Results
Engage organic
2900 likes 1140 comments 1000+ shares
After Facebook live ended, the number of Goodyear Thailand’s official page increased at 20% and people continuously shared through online social media that created more than 8,000,000 reach which made many people turn to use Goodyear tire.

5G. Ceramic Shield, tougher than any smartphone glass. Night mode on all cameras. An edge-to-edge OLED display. iPhone 12. Now in purple.

From the embers of the most remarkable Champions League season ever, a truth emerged. You just can’t write this stuff. So, we brought together the biggest brains in data - Google Cloud, Opta and Squawka - to do the unthinkable. Use Artificial Intelligence and big data to script the entire 2019/20 season, before a ball had even been kicked. The result? A 60-page dossier that ignited a global debate like nothing the football community had seen before. Released first to pundits, players and journalists, and then, to the world. The conversation erupted, turning a national campaign into a global debate in 44 countries. A campaign searched more than Brexit, Boris and Fantasy Football. Leading to 30% more BT Sport subscriptions, with just 26% of 2018 budget.