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Epic Announcement

Agency Network: 
Published/Aired: 
April 2012

Description

Audio advertisement created by Taxi, Canada for Boston Pizza, within the category: Finance.

Advertising Agency: Taxi, Canada
Executive Creative Director: Darren Clarke
Associate Creative Director: Niall Kelly
Art Director: Scott Johnson
Copywriter: Chris Duffett
Designer: Brooke Hennesy
Associate Creative Director Interactive: Dave Luxton
Group Account Director: Edith Rosa
Account Director: Anna Halfpenny
Account Managers: Tamara Gervais, Natalie Street
Agency Planner: Andre Louis
Digital Strategists: Adam Brian
Integrated production: Cynthia Heyd
Broadcast Producer: Ben Sharpe
Print producer: Jen Shapiro
Interactive Producer: Lidiya Naydek
Retoucher: Esther Sanchez
Mac Artist: Karthika Balendran
Production Designer: Leslie Babin
Production Company: Sons and Daughters
Director: Mark Zibert
Director of Photography: Chris Mably
Executive Producers: Liane Thomas / Dan Ford
Producer: Andrew Sulliman
Casting Director: David Vaccari / telsey + company
Performer: Todd Crain
Editing Company: Posterboy Edit
Editor: Mark Paiva
Assistant Editor: Steve McGregor
Executive Producer: Michelle Lee
Colour / Transfer Company: Alter Ego
Colourist: Wade Odlum
Executive Producer: Greg Edgar
Post Production Company: Axyz
Executive Producer / Effects Supervisor: Dave Gilles
Online Artist: Joel Saunders
Online Artist: James Andrews
Producer: Karen Huybers
Audio Production Company: Grayson Matthews
Music Producer / Voice Director: Dave Sorbara
Engineer: Bill Hermans
Executive Producer: Bridget Flynn
Media Agency: PHD
Media Planners: Scott Henderson, Stephany Sousa
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Wordfruit's picture

Sometimes exaggeration works, I think -- because it can create drama.

But in this case, I think it just takes the focus away from the food.

It's the equivalent of saying, in an ad: "These are really really really really really really good. Try them."

And that's it.

Well, not quite as bad as that, but I thought I'd exaggerate for the hell of it.

(I've heard much worse; I don't think it's that bad.)

Wordfruit
Activity Score 1023
Where is the idea's picture

Looking at the list of credits for this piece of work, Taxi sure is taking on a load too heavy for the road.

Where is the idea
Activity Score 707
Creative Director
chuckieT's picture

I think the colourist in particular did a good job.

chuckieT
Activity Score 680
Creative
Where is the idea's picture

and I think they missed out on including the new hot looking intern in the new office...

Where is the idea
Activity Score 707
Creative Director
kleenex's picture

I swear he is 10000000000000% right!!!!

kleenex
Activity Score 52778
Web Designer/Developer
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