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Dragon

Campaign
Agency Network: 
Published/Aired: 
May 2017
Zycazin: Dragon

Description

Print advertisement created by Godfather, United States for Zycazin, within the category: Pharmaceutical.

Caption

Mom vs Zika. Be a hero.

Advertising Agency: Godfather, Miami, USA
Executive Creative Director: Diego Castillo
Creative Director: Cristóbal Oviedo
Illustrator: Mariano Velasco
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Highest Rated

SaltyCD's picture

The idea is there execution is not great. Mom should look like a mom, that's why she's the hero/can defeat these mystical creatures. Also why use already known mystical creatures to represent Zika virus? Seems too many layers.

SaltyCD
Activity Score 48
Creative Director at Droga5
SaltyCD's picture

The idea is there execution is not great. Mom should look like a mom, that's why she's the hero/can defeat these mystical creatures. Also why use already known mystical creatures to represent Zika virus? Seems too many layers.

SaltyCD
Activity Score 48
Creative Director at Droga5
kleenex's picture

I like the art here for these ads even if the concept here is not that great.

kleenex
Activity Score 58793
Web Designer/Developer
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