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Nun

Campaign
Agency Network: 
Published/Aired: 
September 2008
Zwilling:  Nun
Zwilling Print Ad -  Nun

Also From This Campaign 2

Description

Print advertisement created by BBDO, Thailand for Zwilling, within the category: House, Garden.

Advertising Agency: BBDO, Bangkok, Thailand
Executive Creative Directors: Nikrom Kulkosa, Suthisak Sucharittanonta
Creative Directors: Vasan Wangpaitoon, Juntiga Nasunee
Art Director: Natee Likitsuwankool
Copywriter: Thanasorn Janekankit
Photographer / Retoucher: Chubcheevit
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justpassingby's picture

interesting concept, i like it alot but i dont like the soldier one.
This one works really well but the apple is a bit too weird.

justpassingby
Activity Score 1368
Other
Audrius Kubrik's picture

hallelujah. it's a tenner.

Audrius Kubrik
Activity Score 828
Vilnius
theoneandtheother's picture

this one is much better than the other cause its kind of cute. good job

theoneandtheother
Activity Score 113
work
everartz's picture

cool!!!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

silenciorn's picture

ha ha ha ha, ain't that a cruel situation?! I don't believe a knife would solve the conflict...

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

Whitefang's picture

Scam, but good.

Whitefang
Activity Score 509
oopsie_dum_didly's picture

Wish they were a bit quicker.

Interesting concept though, cool execution.

oopsie_dum_didly
Activity Score 91
Creative Circus
金合欢's picture

interesting and comfortable!

金合欢
Activity Score 64
北京 |

自信的人是天才!

kareena's picture

the photography is excellent. the art direction is good as well. and the idea is nice. but the reason i wouldnt vote for it is that it is just way too scammy!
if people are going to do scam, i suggest they at least make it plausible that the client they are 'representing' would actually have commisioned the type of ads they are showing.

kareena
Activity Score 39
Creative Director
sneakyhands's picture

i feel like a lot of knives could come to the rescue, so why is the logo hiding way up there?

sneakyhands
Activity Score 1857
Copywriter
Guest commenter's picture

my thoughts exactly. nice ad though.

Guest commenter
CR_AD's picture

The idea is good but I find that comments are strangely good, while the version of the nun is bad, only the army is appropriate.

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
miko1aj's picture

Great idea. Something new in sharp knives. Execution just brilliant. Layout perfect. Love it.

miko1aj
Activity Score 3086
sonucoues2002's picture

where the nun looking at??

sonucoues2002
Activity Score 804
visualizer
ricklongo's picture

I don't think the average consumer would get this without a line.
But who cares, the award judges probably will.

ricklongo
Activity Score 1244
EGGO's picture

Took me a bit but I got it.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Abhishek Borde's picture

its fuckall

Abhishek Borde
Activity Score 26
Four Season Advertising
SeanMartin's picture

A comic situation, and it looks like a scene from a film noir.

No. No. No.

SeanMartin
NatalieM's picture

This one works more than the soldier version, for sure.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

floydeepurple's picture

Great!
I want to know what Thai creatives eat?

floydeepurple
Activity Score 349
Copywriter
yalaurie's picture

okay clearly I am not very smart because it took me forever to "get" these. First off, I didn't know we were selling knives. Yes, there is a knife but I wasn't familiar with the brand. And then I didn't get that the symbol next to the knife was how you can cut it. I had to see the second on to see how it changed to get it. I thought it was part of a logo or something. BUT, now that I am on the same page as you all, I think they are cool. I like this on better. personal preference. Nuns win over soldiers any day.

yalaurie
Activity Score 121
Art Director at ATOMdesign |

__________________________
http://laurienickerson.com

kareena's picture

hey floydeepurple you could add led zeppelin to your name easily, if you liked them too.
floydeepurpledzep

kareena
Activity Score 39
Creative Director
icarodoria's picture

Finally a different approach for knives ad. This is a nice campaign, altough this example is much better and easier to understand.

icarodoria
Activity Score 66
New York
slip's picture

10/10

slip
Activity Score 919
designer |

SJB

Dicrow's picture

WTF! I don´t ussually write coments because of the negativity that always ends up rising but this time i just had to say something. I think the art direction and photography were thought through yet the problem i find in this ad is the fact that the brand is making fun of a really serious issue. I think asociating starving children with a product is not a good choise, specially when the ad is not about the children but just uses them to "entretain".
Sorry about my crappy english,i hope i made my point.
I know people will tell me to relax and stuff but im just sharing my opinion.

Dicrow
miko1aj's picture

c'mon – they NOT starving. They just want to eat some cake.

miko1aj
Activity Score 3086
mikepants2005's picture

The nun's going to kill every one of them first, then devour the cake!

mikepants2005
Activity Score 504
Copywriter
Wordnerd's picture

woohoo! hats off to the people who sold this to the client! it's witty and brave and a lot of people will hate it. this is a very precious piece of ad.

Wordnerd
Activity Score 6692
Copywriter
chinaski's picture

great!

chinaski
Activity Score 951
Copywriter
20max01's picture

Brilliant!!!!

20max01
Activity Score 133
Art Director at Miami Ad School San Francisco
Spoonfeederxxx's picture

What are people smoking on this site...

These ads suck elephant balls...

The concept is lame, the execution is likewise...

And by the looks of things, the people commenting on this site are too...

Spoonfeederxxx
Activity Score 641
Copywriter
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