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bknowlden's picture

This is my favorite of the campaign. The needle stuck through the paper... This is beautiful long copy.

bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

addyhoch10's picture

if only they didn't use this font for the copy text... maybe they had to. too bad, makes the whole ad look a bit cheap.

love the needle.

addyhoch10
Activity Score 2592
Art Director
hang-the-dj's picture

Glad to see some copy, but I didn't really find the actual writing that inspired.

Love the Art Direction though, and it is pretty different for a bank.

hang-the-dj
Activity Score 1262
Copywriter
baz's picture

baz
Speaking as a bit of an expert on type, the choice of font for the body copy is a bit strange when they have gone to so much effort with the rest of the ad, maybe a serif along the lines of Centaur or Bembo Italic would have been more appropriate, and there lies the rub, the font is neither right nor wrong just inapropriate when the rest of the ad seems to have been crafted so loveingly.
Nice ad though.

baz
Activity Score 67
Art Director |

baz

teenie's picture

Ho-hum copy. So much potential, but it's uninspiring. And "got more famous" sounds so awkward. There's no concept here, just a dull story.

teenie
Activity Score 1894
Copywriter
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