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Shampoo

Campaign
Agency Network: 
Published/Aired: 
May 2016
Zurich:  Shampoo

Description

These ads are part of a multifaceted brand campaign for Zurich Insurance. While 'Parking', 'Art investement' and 'Graffiti' are targeted towards the consumer side, 'Shampoo' and 'Lotto' are targeted at business customers.

Print advertisement created by Publicis, Switzerland for Zurich, within the category: Finance.

Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Tim Hoppin, Sacha Moser
Art Director: Lucas Vetsch, Martina Wetzel
Copywriter: Tim Hoppin
Photographer: Chris Frazer Smith
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saidukaringa's picture

Very good Concept..But I doubt is Insurance company liable for errors like this?

Any way on the artwork... just to improve. The brightness & Blur of labels(?) in 3rd RAW and First RAW Look same... Am I right?

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

BOOBJOB LOOBCANNON's picture

I agree, this communication is the most engaging, however it's the least relevant.

Not sure it matters if the target audience get the point though.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Mecajet's picture

What if people stopped using "what if" in ads?

Mecajet
Activity Score 116
Copywriter
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