Description
Print advertisement created by Publicis, Switzerland for Zurich, within the category: Finance.
Advertising Agency: Publicis, Zurich, Switzerland
Creative Directors: Tim Hoppin, Sacha Moser
Art Directors: Lucas Vetsch, Jo-Wayne Peacock
Copywriters: Tim Hoppin
Photographer: Uwe Duettmann
Additional credits: Jessica the duck
Creative Directors: Tim Hoppin, Sacha Moser
Art Directors: Lucas Vetsch, Jo-Wayne Peacock
Copywriters: Tim Hoppin
Photographer: Uwe Duettmann
Additional credits: Jessica the duck
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Aug 25, 2007 - 6:25everartz
why "always"? i think the line has to be what if its you?...
like it without the curve.
Art Director |
| everartz |
Aug 25, 2007 - 19:11juliangray
the always remarks that no matter what zurich is there for you. Even if you are the worst lucked guy in the world.
Art Director
Aug 26, 2007 - 2:42nyzz
yeah i agree with julian, but it can be used both ways....
Art Director |
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Sep 01, 2007 - 2:24panasit
I don't think you can position yourself as someone who cares about the client
when you are aiming at the paranoia of some people who really think the universe is out to get them
reinforce the said paranoia for the sake of profit.
I am being too hard on it, actually it's a good ad.
-Tung
--good idea is enemy of great idea
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