Also From This Campaign 5
Description
These ads are part of a multifaceted brand campaign for Zurich Insurance. While 'Parking', 'Art investement' and 'Graffiti' are targeted towards the consumer side, 'Shampoo' and 'Lotto' are targeted at business customers.
Print advertisement created by Publicis, Switzerland for Zurich, within the category: Finance.
Creative Director: Tim Hoppin, Sacha Moser
Art Director: Lucas Vetsch, Martina Wetzel
Copywriter: Tim Hoppin
Photographer: Chris Frazer Smith
I think this is the most believable one.
Communicates the message the best.
The crap fantasy art was funnier though.
We're going to need more lube.
All the campaing is too simple and bad. The first thinking.
Spend more time next time.....
VIVA LA FIGAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA, MA SOPRATTUTTO LE TETTONEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE
I don't believe in such thing as lazy ad, I think if the communication works, it can just have a blank paper with the logo on it and the ad will be considered.
That said, this is the laziest ad I have seen in the long while, considering the satellite one in the same campaign looks so much better.
-Tung
--good idea is enemy of great idea
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