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Can

Campaign
Agency Network: 
Published/Aired: 
November 2012
Like
28
Views
6878
Zurich:  Can

Description

Print advertisement created by Grey, Brazil for Zurich, within the category: Finance.

Caption

Texting and driving can be just as dangerous as drinking and driving.

Advertising Agency: Grey 141, Brazil
Executive Creative Director: Celso Alfieri
Creative Director: Celso Alfieri
Art Directors: Celso Afieri, Darcio Estaliano, Gabriel Marcondes
Copywriter: Ignacio Carelli
Photographer: Mauricio Nahas
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pierrelastname's picture

mmm no.

pierrelastname
Activity Score 2869
Copywriter
insane's picture

doesn't make sence

insane
Activity Score 30
Roger Keynes's picture

This makes me think of chips... not texting.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Ad Analyst's picture

So childish like newcomers in advertising.

Ad Analyst
kalpesh78's picture

Idea is Ok. First thought actually.
Beautiful art though. god knows what made you guys put the "texting and driving can be just as dangerous as drinking and driving" in such a boring way.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Ratters's picture

I can see why they set it in such a way. Intentionally obvious, simulating government warnings.

Ratters
Activity Score 34
Art Director
brandlover's picture

great art!!

brandlover
Activity Score 175
Copywriter
somecopywriter's picture

Great, a giant can of come. Ew.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
hasalaka.th's picture

waste.

hasalaka.th
Activity Score 288
mediamax
bmclaughlin's picture

If your going to campaign you shouldn't use the same three lines for every image. That just shows lack of effort and creativity.

bmclaughlin
Activity Score 137
YJJ's picture

不看文案,我还以为是啤酒广告呢

YJJ
Activity Score 9
福建工程学院
Tuco's picture

Agree.

Tuco
Activity Score 289
Copywriter at ah...
andylefty's picture

I like the idea. The visual doesn't work for me as much but i agree a clever way of equating texting to driving would be nice.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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