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Jet Propulsion Lab's picture

Is this some sort of a Zurich-specific visual gag? (which completely escapes me)
4 flights a day between 9 to 3?

Jet Propulsion Lab
Activity Score 10679
Joseph Campbell's picture

Yes. When you think of Zurich, you think of watches. The time has nothing to do with it. The hands are positioned so that it looks like the front of a jet.


I've decided that no purchase is necessary.

Joseph Campbell
Activity Score 190
Creative Director |


I've decided I hate signatures.

Jet Propulsion Lab's picture

"Da plane! Da plane! Da plane!!!"
Duh. Blind as a fuckin' bat today... Thanks.

Jet Propulsion Lab
Activity Score 10679
Ed Mintone's picture

It must be nice having an audience as well educated in advertising as they are in the UK, cuz I feel anywhere else, this would fly over most peoples heads. Nice thinking.

Ed Mintone
Activity Score 585
Jet Propulsion Lab's picture

..."fly over" most people's heads? Smart ass..
How are things in Kabul?

Jet Propulsion Lab
Activity Score 10679
andrej dwin's picture

hmm. I didn't think of watches, but you're right.
and I was wondering why it's not 2 flights a day (one at three, one at nine and also it makes a nice aircraft). still a great ad.

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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

Albondiga's picture

Well spotted - thanks. Great idea, though I think that many people would also need it explaining.

Activity Score 96
Graphic Designer
CC3's picture

Really cool

kaceres's picture

is the front of a plane, jejejeje, nice one

Activity Score 235
Copywriter |


sloppy4's picture

i'm not getting on that plane, there's no rear wing or rudder. and not much of a view for the pilots either.

Activity Score 1492
erhan's picture

@Jet Propulsion Lab why wouldnt u disturb about this clock having two minute hand? u make me bad : ) this is a big prestige ad for ba.

Guest's picture

NOBODY's gonna get this once it's printed in a mag or in the papers.
an ad for award shows and other ad people.
looks nice though.

notyou's picture

Come on! who doesn't know Switzerland is famous for it's watches?

And the ad isn't even that good - to be an "award" ad, that is.

W_Silveira's picture

are you saying that only "good ads" (whatever that is!) are being sent to the juries?

guess the plane reference is the most important part of this ad. so if people miss it - and i agree that they probably will - a big part of this beautiful looking ad goes straight to the "unnoticed" bin.

Rog's picture

Not quite there, for me.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Guest's picture
everartz's picture

the hands dont really look like airplane... it needs more emphasis to show.. it took me a while to see the plane... thats all..

Activity Score 7613
Art Director |

| everartz |

coldnfuzzy's picture

So 24 hrs in a day, the hands would be in that position 4 times. Neato.

Activity Score 60
mastercopy's picture

Only 2 times. 14.45 and in the night 2.45.

Kateter's picture

plus it's from Big Ben 'watch' to swiss watches. ;-)
but I like it.

Activity Score 2029
.: crislud's picture

Switzerland is famous for there watches
and the watch reminds the bigban in London,
and you can see clear that i't is foming a airplan view from front.

And if you think on 4 flights a day,
you have the 2 sides of the hand of the watch,
both have the same size, so it can be
3h45 or 15h45
9h45 or 21h45


.: crislud
.: crislud's picture


3h45 or 15h45 and
9h45 or 21h15

i know that it should be 2h45 if you really look in a watch,
but this one visually I see 3h45.

.: crislud
Stigset's picture

I like it. Good idea.

Activity Score 1454
Art Director
Toni's picture

This is terrible guys. Should never ever have been posted.

Activity Score 106
Art Director at Art director
erhan's picture

u re talking too much=) if u wanna talk about smthng, talk about who sees a hour hand in this print???

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