Description
ROC STARS is a TV show on the Ztele chain. It is a 7 part documentary show about the life of mine workers, putting them forward as real stars. ROC, in French, means "stone", hence the play on words with "rock".
Print advertisement created by Les Évadés, Canada for Ztele, within the category: Media.
Advertising Agency: Les Evades, Montreal, Canada
Creative team: Les Evades
Photographer: Alain Desjean
Creative team: Les Evades
Photographer: Alain Desjean
Apr 19, 2013 - 14:52Shawali
The pun is terrible, but that's just the name of the show. The idea works, though. The execution feels a bit lazy and would have been stronger if campaigned out.
Art Director at freelance visual creative/Paris, France |
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
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